61Affiliate software providers listed
12Licensed affiliate software providers
Where iGaming buys B2B.

4,700+ solutions28 regulated markets

61 Affiliate Software & CRM & Retention & Lottery on Gamitas

10 hold a licence verified on a regulator's register.

Licence verified
Jumbo Interactive

ASX-listed lottery technology group providing SaaS lottery platforms and external lottery management to government lotteries and charities.

Live inAustralia, United Kingdom
Licences3 · 3 verified
Markets live2
Products3
Integrations1
Founded1995
Headquarters🇦🇺Australia
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Licence verified
Arrow International

US manufacturer of charitable gaming products: paper and electronic pull tabs, bingo paper and equipment, and the Tab King point-of-sale system.

Live inUnited Kingdom
Licences2 · 2 verified
Markets live1
Products3
Integrations1
Founded1967
Headquarters🇺🇸United States
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Crash & InstantBGaming
Licence verified
BGaming

Malta-headquartered B2B iGaming provider and publisher of 250+ certified casino games and promotional tools.

Live inBrazil, Curacao, Greece, Italy … +4 more
Licences1 · 1 verified
Markets live8
Products2
Integrations4
Founded2018
Headquarters🇲🇹Malta
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Crash & InstantBetGames
Licence verified
BetGames

Vilnius-based supplier of live dealer games, game shows, live lottery draws, crash and RNG titles for sportsbook and casino operators.

Live inBrazil, Italy, Malta, South Africa … +2 more
Licences3 · 1 verified
Markets live6
Products3
Integrations1
Founded2012
Headquarters🇱🇹Lithuania
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Licence verified
Boldplay

Gibraltar-based developer of online slots, jackpots, scratch cards, table games and video bingo for licensed casino operators.

Live inUnited Kingdom, United States — Michigan
Licences6 · 1 verified
Markets live2
Products3
Integrations1
Headquarters🇬🇮Gibraltar
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CRM & RetentionEngage Games
Licence verified
EG

Liverpool studio building branded free-to-play and predictor games that help betting operators acquire, retain and reactivate players.

Live inUnited Kingdom
Licences1 · 1 verified
Markets live1
Products3
Integrations1
Founded2020
Headquarters🇬🇧United Kingdom
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BingoEvoplay
Licence verified
Evoplay

B2B iGaming supplier developing mobile-adaptive slots, instant, table, bingo and lottery games for regulated markets worldwide.

Live inBrazil, Canada — Ontario, Italy, Malta … +5 more
Licences4 · 1 verified
Markets live9
Products2
Integrations5
Founded2017
Headquarters🇨🇼Curacao
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CRM & RetentionIncentive Games
Licence verified
Incentive Games

Edinburgh-based B2B studio building free-to-play engagement games and real-money crash and arcade titles for betting and casino operators.

Live inCanada — Ontario, United Kingdom, United States — Michigan
Licences3 · 1 verified
Markets live3
Products3
Integrations1
Founded2019
Headquarters🇬🇧United Kingdom
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Licence verified
Instant Win Gaming (IWG)

London-based developer of eInstant (instant win) games and multi-state jackpots for government and national lotteries' iLottery programmes.

Live inUnited States — Michigan, United States — Pennsylvania
Licences1 · 1 verified
Markets live2
Products3
Integrations1
Founded2011
Headquarters🇬🇧United Kingdom
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Crash & InstantSpinOro
Licence verified
SpinOro

Sofia-based game studio and aggregator (SpinOro brand of Anakatech) offering in-house slots, scratch cards and table games to operators.

Live inBrazil
Licences1 · 1 verified
Markets live1
Products3
Integrations1
Founded2012
Headquarters🇧🇬Bulgaria
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Crash & Instant7777 Gaming
1 certifications
7G

Sofia-based studio supplying online slots, instant and crash games, table games, lottery games and networked jackpots to regulated operators.

Live inColombia, Romania
Licences1
Markets live2
Products3
Integrations1
Founded2020
Headquarters🇧🇬Bulgaria
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Affiliate NetworksAcroud
Acroud

iGaming affiliate group running casino and sports betting comparison sites, the Matching Visions network and Voonix affiliate SaaS.

Live inBrazil, United Kingdom
Licences—
Markets live2
Products3
Integrations1
Founded2003
Headquarters🇲🇹Malta
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CRM & RetentionAtlas Experiences
AE

US provider of experiential prize promotions, live game shows and incentive trips for lotteries, casinos and corporate clients.

Live in—
Licences—
Markets live0
Products3
Integrations1
Headquarters🇺🇸United States
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CRM & RetentionAxom Gaming
1 certifications
Axom Gaming

AI decisioning layer that works alongside iGaming operators' existing CRM to choose the most profitable action for each player and lift NGR.

Live in—
Licences—
Markets live0
Products3
Integrations1
Headquarters🇬🇧United Kingdom
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Affiliate NetworksBetpass
B

Brazilian affiliate-management company giving betting operators a network of certified affiliates and a white-label affiliate platform.

Live inBrazil
Licences—
Markets live1
Products3
Integrations1
Founded2023
Headquarters🇧🇷Brazil
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CRM & RetentionBraze
Braze

Nasdaq-listed customer engagement platform for cross-channel messaging, journey orchestration and AI decisioning, with a Gaming & Gambling solution.

Live in—
Licences—
Markets live0
Products3
Integrations1
Founded2011
Headquarters🇺🇸United States
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Brightstar Lottery

NYSE-listed pure-play lottery company supplying central systems, retail terminals, iLottery and games to government lotteries worldwide.

Live inItaly
Licences1
Markets live1
Products3
Integrations1
Headquarters🇬🇧United Kingdom
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CRM & RetentionCaptain Up
Captain Up

Gamification and loyalty platform for iGaming and sports betting operators: missions, tournaments, mini-games, loyalty tiers and branded reward stores.

Live in—
Licences—
Markets live0
Products3
Integrations1
Founded2013
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CRM & RetentionComm100
Comm100

AI-powered omnichannel player support and engagement platform (live chat, AI agent, ticketing) for iGaming operators and platform providers.

Live in—
Licences—
Markets live0
Products3
Integrations1
Founded2009
Headquarters🇨🇦Canada
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LotteryCustom
C

Italian maker of lottery and betting terminals, ticket printers and POS hardware used by lotteries and betting operators.

Live in—
Licences—
Markets live0
Products2
Integrations1
Founded1992
Headquarters🇮🇹Italy
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CRM & RetentionEnteractive
1 certifications
Enteractive

Player activation and reactivation specialist that runs human-led, one-to-one outreach campaigns for iGaming and sports betting operators.

Live inItaly, Netherlands, Sweden, United Kingdom
Licences—
Markets live4
Products3
Integrations1
Founded2008
Headquarters🇲🇹Malta
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BingoFBM
F

Casino gaming supplier of video bingo, slot and lotto games and casino cabinets for land-based operators, with online games under FBMDS.

Live in—
Licences—
Markets live0
Products3
Integrations1
Headquarters🇲🇹Malta
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CRM & RetentionFast Track
Fast Track

Malta-based provider of a real-time, AI-native CRM, gamification and gameplay-intelligence platform built for iGaming operators.

Live inItaly
Licences—
Markets live1
Products3
Integrations1
Headquarters🇲🇹Malta
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Fennica Gaming

Finnish B2B game studio and Veikkaus subsidiary supplying eInstant, eCasino and multiplayer games to lotteries and licensed operators.

Live inCanada — Ontario, Denmark, Italy, Netherlands … +3 more
Licences1
Markets live7
Products3
Integrations1
Headquarters🇫🇮Finland
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CRM & RetentionFortytwo
F

Malta-based messaging provider offering SMS, Viber, voice and two-factor authentication APIs, with a dedicated solution for betting operators.

Live in—
Licences—
Markets live0
Products3
Integrations1
Founded2001
Headquarters🇲🇹Malta
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LotteryGenlot
1 certifications
Genlot

Chinese lottery technology supplier providing central lottery systems, retail and video lottery terminals and draw/instant game content.

Live inBrazil, South Africa
Licences—
Markets live2
Products3
Integrations1
Founded2000
Headquarters🇨🇳China
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Affiliate SoftwareGentoo Media
Gentoo Media

iGaming affiliate media group running casino and sports betting review sites, paid media campaigns and the Sitebee compliance-monitoring tool.

Live in—
Licences—
Markets live0
Products3
Integrations1
Headquarters🇲🇹Malta
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CRM & RetentionGift&Go
Gift&Go

Automated continuity gifting platform for land-based casinos, delivering player rewards in-machine, by kiosk or mobile via casino management systems.

Live inUnited States — Michigan
Licences1
Markets live1
Products2
Integrations1
Founded2017
Headquarters🇬🇧United Kingdom
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CRM & RetentionGolden Whale
Golden Whale

Vienna-based AI decision-intelligence supplier helping iGaming operators predict player value, prevent churn and optimise bonuses in real time.

Live in—
Licences—
Markets live0
Products2
Integrations1
Founded2022
Headquarters🇦🇹Austria
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Affiliate NetworksGrandstand
Grandstand

Grandstand Limited is a Nasdaq-listed B2B marketing and audience-monetization supplier for regulated gambling operators and media partners.

Live inBrazil
Licences—
Markets live1
Products2
Integrations—
Founded2006
Headquarters🇯🇪Jersey
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Affiliate NetworksHub Affiliations
Hub Affiliations

Italian affiliate network and performance-marketing company connecting betting and casino operators with publishers, tipsters and creators.

Live inItaly
Licences—
Markets live1
Products3
Integrations1
Founded2020
Headquarters🇮🇹Italy
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Affiliate SoftwareIntelitics
Intelitics

AI-native marketing intelligence platform for betting and gaming operators, linking marketing spend to predicted revenue and profit.

Live in—
Licences—
Markets live0
Products3
Integrations1
Headquarters🇺🇸United States
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CRM & RetentionLOW6
L

UK developer of white-label free-to-play games - pick'em, trivia, fantasy, over/unders - for sportsbooks, iGaming brands, broadcasters and sports bodies.

Live inBrazil, Mexico, United Kingdom
Licences—
Markets live3
Products3
Integrations1
Founded2017
Headquarters🇬🇧United Kingdom
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CRM & RetentionLVL UP LABZ
LU

Tallinn/Helsinki marketing, PR and media agency focused on iGaming brands entering and growing in Finland and Estonia.

Live in—
Licences—
Markets live0
Products3
Integrations1
Founded2025
Headquarters🇪🇪Estonia
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CRM & RetentionMMDSmart
M

Israeli CPaaS and telecom provider whose MessageWhiz platform delivers SMS, Viber, RCS, email and voice messaging for gaming and betting brands.

Live in—
Licences—
Markets live0
Products3
Integrations1
Founded2007
Headquarters🇮🇱Israel
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Crash & InstantMOHIO
1 certifications
MOHIO

Austrian betting-content supplier offering virtual sports, pre-recorded racing, number-draw games and retail/online betting software to operators.

Live in—
Licences—
Markets live0
Products3
Integrations1
Founded2009
Headquarters🇦🇹Austria
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Affiliate NetworksMediacle
M

Stockholm-listed iGaming marketing and software group behind MAP affiliate software, plus affiliate networks and digital marketing services.

Live in—
Licences—
Markets live0
Products3
Integrations1
Founded2013
Headquarters🇸🇪Sweden
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Affiliate SoftwareNetRefer
NetRefer

Malta-based B2B provider of cloud affiliate-marketing software for iGaming operators and affiliates.

Live inBrazil, Portugal, Spain
Licences—
Markets live3
Products5
Integrations1
Founded2005
Headquarters🇲🇹Malta
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Affiliate NetworksNordic.Partners
Nordic.Partners

Malta-based iGaming affiliate network connecting operators with SEO affiliates, creators and streamers, backed by its own AffCollect reporting platform.

Live in—
Licences—
Markets live0
Products2
Integrations1
Headquarters🇲🇹Malta
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Affiliate SoftwareOptimove
1 certifications
Optimove

B2B SaaS platform for iGaming CRM, player retention, personalization, gamification, promotions and affiliate management.

Live inBrazil
Licences—
Markets live1
Products6
Integrations3
Founded2012
Headquarters🇮🇱Israel
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Pollard Banknote

Winnipeg-based lottery supplier of instant tickets, eInstant games, iLottery platforms and player engagement tools for lotteries and charitable gaming.

Live inUnited States — Michigan
Licences—
Markets live1
Products3
Integrations1
Founded1907
Headquarters🇨🇦Canada
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CRM & RetentionPromofy
1 certifications
Promofy

Gamification, jackpot and free-to-play engagement suite that casino and sportsbook operators plug into their platforms and CRM stacks via API.

Live in—
Licences—
Markets live0
Products3
Integrations1
Founded2023
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CRM & RetentionRaphie
R

AI player-support platform and managed support teams for sportsbook and iGaming operators, covering onboarding, KYC, payments, retention and responsible gaming.

Live in—
Licences—
Markets live0
Products3
Integrations1
Founded2019
Headquarters🇺🇸United States
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Affiliate SoftwareRavenTrack
R

Manchester-based affiliate tracking and management software built for iGaming operators, with real-time reporting, a two-way API and platform migrations.

Live in—
Licences—
Markets live0
Products2
Integrations1
Headquarters🇬🇧United Kingdom
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Affiliate SoftwareReferOn
ReferOn

iGaming affiliate management platform for tracking, reporting, rewards and automated payouts.

Live inItaly, Sweden
Licences—
Markets live2
Products2
Integrations1
Founded2023
Headquarters🇨🇾Cyprus
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Affiliate SoftwareRightlander
Rightlander

UK SaaS provider of affiliate and marketing compliance monitoring, traffic-source discovery and partner intelligence for iGaming and other regulated brands.

Live in—
Licences—
Markets live0
Products3
Integrations1
Founded2018
Headquarters🇬🇧United Kingdom
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CRM & RetentionSavageTech
S

Berlin-based B2B provider of an avatar-led gamification and meta-progression layer that casinos and sportsbooks use to retain and re-engage players.

Live in—
Licences—
Markets live0
Products3
Integrations1
Founded2024
Headquarters🇩🇪Germany
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Affiliate SoftwareScaleo
S

Prague-based SaaS affiliate management software for iGaming operators and affiliate networks, with tracking, commission plans, reporting and anti-fraud.

Live in—
Licences—
Markets live0
Products3
Integrations1
Headquarters🇨🇿Czechia
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Scientific Games

Lottery supplier providing instant scratch games, central gaming systems, retail technology, iLottery and sports betting solutions to government lotteries.

Live inUnited Kingdom, United States — Pennsylvania
Licences—
Markets live2
Products3
Integrations1
Founded1973
Headquarters🇺🇸United States
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CRM & RetentionSmartico
Smartico

Smartico is a B2B iGaming CRM, gamification and player-retention platform with real-time automation, rewards and AI models.

Live inBrazil
Licences—
Markets live1
Products3
Integrations1
Founded2019
Headquarters🇧🇬Bulgaria
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