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Braze

Nasdaq-listed customer engagement platform for cross-channel messaging, journey orchestration and AI decisioning, with a Gaming & Gambling solution.

Braze is a New York-headquartered customer engagement platform, founded in 2011 and listed on Nasdaq under BRZE since 2021. Its software unifies first-party customer data with cross-channel messaging across email, SMS, WhatsApp, push, in-app and web, orchestrated through the Canvas journey builder. The BrazeAI product line adds agentic tooling and reinforcement-learning decisioning that optimises channel, offer, timing and frequency per customer. Braze markets a dedicated Gaming & Gambling solution and publishes case studies with betting brands such as DraftKings and Picklebet. The platform exposes a public REST API for user tracking, message sending and data export.

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Key Information

Company NameBraze, Inc.
HeadquartersNew York, United States
Founded2011
Employees1001-5000
Websitewww.braze.com
Company TypeB2B
OwnershipPublicly Listed
Listed AsNASDAQ:BRZE
ProductsCRM & Retention
Public APIYes
OfficesNew York, Austin, Chicago, San Francisco, Berlin, Bucharest, Dubai, Jakarta, London, Paris, São Paulo, Seoul, Singapore, Sydney, Tokyo

Featured Products

1 / 3
✦CRM & Retention✦
Braze Canvas

Braze Canvas

Journey orchestration tool for designing and automating multi-step, cross-channel customer journeys. Journeys branch on real-time behaviour and can be tested at journey, path or message level.

No-code journey builderBranching logicReal-time triggersAI-powered optimisation
✦CRM & Retention✦
BrazeAI Decisioning Studio

BrazeAI Decisioning Studio

AI decisioning product that uses first-party data and continuous experimentation to pick the channel, message, offer, timing and frequency for each customer. Decisions come with traceable reasoning and are supported by Braze field data scientists.

1:1 personalisationWarehouse/CDP data integrationMulti-dimensional optimisationAutonomous experimentation
✦CRM & Retention✦
Braze Creative Studio

Braze Creative Studio

Creative workflow that links asset production with campaign execution inside Braze. It adds Figma and Canva imports, reusable content blocks and brand-guideline enforcement for AI-generated copy.

Figma and Canva integrationsCentralised media libraryCross-channel templatesReusable content blocks

Integrations

1 partners

Platforms and aggregators this company connects with. Each row links to the announcement that evidences it.

GC

Google Cloud

Infrastructure
BrazeGoogle Cloud
Evidence

Licences & Certifications

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How we sourced this profile

Profile confidence
Public source
Primary source
https://www.braze.com/company/legal/privacy
Last checked
2026-09-23

Company-supplied claims, public sources and independently verified records are labelled separately throughout this page.