Incentive Games is a UK B2B supplier that builds branded free-to-play sports and casino games which operators use to acquire, engage and retain players, including daily free-to-play games, weekly sports predictors and in-play games. Through its real-money division, Incentive Studios, it also supplies crash, tower and arcade-style titles such as Velocity, MEGA Flight and Kicker. The company holds a UK Gambling Commission remote Gambling Software and Game Host licence and states it is licensed in Ontario (AGCO) and provisionally in Michigan, with an interim Pennsylvania licence announced in May 2026. Operator partners referenced on its site and news include bet365, BetMGM and Bally's Intralot.
Platforms and aggregators this company connects with. Each row links to the announcement that evidences it.
Every row names the regulator and links to its public register, so you can confirm it without taking our word for it.
| Regulator | Licence no. | Type | Status | Evidence |
|---|---|---|---|---|
🇬🇧 Gambling CommissionUnited Kingdom | 065694-R-340335-002 | B2b Supplier | Active | Verified on register → |
🇨🇦 AGCO / iGOCanada — Ontario | — | B2b Supplier | Unknown | Register → |
🇺🇸 Michigan Gaming Control BoardUnited States — Michigan | — | B2b Supplier | Pending | Register → |
Where Incentive Games’s licences place it, and what each regime asks of a supplier. Every jurisdiction links to our compliance page for it.
Everything we have filed against Incentive Games. Each write-up names the source it came from.
The PGCB grants interim licences so suppliers can trade while the full background investigation runs. It is real permission, with an expiry.
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incentivegames.com
Company-supplied claims, public sources and independently verified records are labelled separately throughout this page.
Ranked by how much of Incentive Games’s product mix they share, then by how many of the same live markets they cover.
Gift&GoMarketing & Affiliates2 of 2 categories · 1 shared market
EnteractiveMarketing & Affiliates2 of 2 categories · 1 shared marketLOW6LOW6Marketing & Affiliates2 of 2 categories · 1 shared marketAtlas ExperiencesAtlas ExperiencesMarketing & Affiliates2 of 2 categories
Axom GamingMarketing & Affiliates2 of 2 categories