Engage Games is the B2B trading name of Liverpool-based Betmate Ltd, which began as a consumer social-betting app before turning its know-how into engagement products for operators. It designs bespoke free-to-play and pay-to-play games such as survivor, predictor, fantasy and bet-builder formats, built around each operator's brand and commercial goals. Published work includes Final One Standing and Lucky Stable for William Hill, GoalBuilder+ for Betfred and Matchday Challenge for BoyleSports. In 2026 it partnered with Racing Post owner Spotlight Sports Group to take its games to a wider set of sportsbooks and rights-holders.
Platforms and aggregators this company connects with. Each row links to the announcement that evidences it.
Every row names the regulator and links to its public register, so you can confirm it without taking our word for it.
| Regulator | Licence no. | Type | Status | Evidence |
|---|---|---|---|---|
🇬🇧 Gambling CommissionUnited Kingdom | 057366-R-333198-002 | B2b Supplier | Active | Verified on register → |
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engagegames.io
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Ranked by how much of Engage Games’s product mix they share, then by how many of the same live markets they cover.
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