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Optimove

B2B SaaS platform for iGaming CRM, player retention, personalization, gamification, promotions and affiliate management.

Optimove is a B2B SaaS marketing technology supplier founded in 2012 and headquartered in Tel Aviv, with offices including New York, London, Dundee, São Paulo and Tallinn. Its Positionless Marketing Platform unifies customer data, AI decisioning, multichannel campaign execution, personalization and gamification for consumer brands, with a dedicated iGaming and sports-betting solution.

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Key Information

Company NameMobius Solutions Ltd.
HeadquartersTel Aviv, Israel
Founded2012
Websitewww.optimove.com
Company TypeB2B
ProductsAffiliate Software, CRM & Retention
Markets1 regulated markets
LanguagesEnglish, Portuguese, Spanish
CommercialsSaas Subscription
DeliveryCloud Saas
Public APIYes
OfficesNew York, Tel Aviv, London, Dundee, São Paulo, Tallinn

Featured Products

1 / 6
✦CRM & Retention✦
Optimove Engage

Optimove Engage

AI-powered customer engagement platform for designing, executing and optimizing personalized multichannel campaigns across email, SMS, push, web, ad networks and WhatsApp.

Multichannel campaignsReal-time journeysCustomer profilesAI content generation
✦CRM & Retention✦
Optimove Orchestrate

Optimove Orchestrate

AI journey decisioning and orchestration product that unifies customer data, segments audiences and manages personalized journeys across channels.

AI decisioningCustomer data unificationPredictive segmentationJourney orchestration
✦CRM & Retention✦
Optimove Personalize

Optimove Personalize

Real-time digital personalization engine for web, app, email and other touchpoints, using more than 20 AI recommendation models.

Real-time recommendations20+ AI modelsDynamic contentBusiness rules
✦CRM & Retention✦
Optimove Gamify

Optimove Gamify

No-code gamified marketing platform with Minigames, Loyalty and Promotions modules for engagement, retention and personalized rewards.

MinigamesLoyaltyPromotionsMissions and badges
✦Affiliate Software✦
The Affiliate Platform (TAP)

The Affiliate Platform (TAP)

Purpose-built iGaming affiliate-management platform connected to Optimove CRM for tracking referred players, configuring deals, managing media and handling payment workflows.

CPA/CPL/RevShare/Hybrid dealsReal-time click and FTD trackingMulti-brand managementMedia distribution
✦CRM & Retention✦
Optimove Pulse

Optimove Pulse

iGaming benchmarking tool that compares operator marketing and player-behavior performance against industry data to inform retention decisions.

iGaming benchmarksPlayer behavior analyticsDeposits and betting metricsRetention analysis

Integrations

3 partners

Platforms and aggregators this company connects with. Each row links to the announcement that evidences it.

A

Altenar

Sportsbook
AltenarOptimove
Evidence
B

Braze

Crm
OptimoveBraze
Evidence
S

Snowflake

Infrastructure
OptimoveSnowflake
Evidence

Active in These Markets

1 live · 0 backed by a licence on file

Licences & Certifications

No licence record found yet

We have not located a public register entry for this company. That is not the same as “unlicensed” — it means we cannot prove it, so we do not claim it.

Ratings & Reviews

5 external sources checked
—No buyer reviews yet.
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G2 · 4.6/5

246 reviews · last checked 2026-09-22

Capterra · 4.3/5

3 reviews · last checked 2026-09-22

Events

7 upcoming · 7 exhibiting

Taken from each organiser’s own exhibitor, speaker and awards lists. Where Optimove appears, it links back to that event.

Award entries

AI development of the yearEGR Italy Awards 2026Shortlisted
Acquisition and retention partnerEGR Italy Awards 2026Shortlisted
Acquisition & Retention PartnerSBC Summit 2026Shortlisted
Marketing & Services Provider of the YearSBC Summit 2026Shortlisted
Industry Innovation of the YearSBC Summit 2026Shortlisted
Digital Supplier of the YearGlobal Gaming Awards Americas 2026Shortlisted

Contact Optimove

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Your details

optimove.com

How we sourced this profile

Profile confidence
Public source
Primary source
https://www.optimove.com/resources/blog/statement-on-cnil-decision-related-to-optimove
Last checked
2026-09-22

Company-supplied claims, public sources and independently verified records are labelled separately throughout this page.