12:0013:00
Leadership in Sports Business
Opening Super Stage keynote with Michael Jordan, Sportradar CEO Carsten Koerl and DraftKings CEO Jason Robins on leadership in sports business, hosted by broadcaster Kirsty Gallacher.
About SBC Summit 2026
SBC Summit is SBC's flagship global conference and exhibition for the betting and iGaming industry, billed by the organiser as 'the Greatest Show in Gaming'. The 2026 edition runs from 29 September to 1 October in Lisbon, across the Feira Internacional de Lisboa (FIL) exhibition halls and the neighbouring MEO Arena, which hosts the Super Stage keynotes, the SBC Awards and the INFINITY closing party. The organiser expects around 40,000 delegates from 150+ countries, including more than 11,000 operators, alongside affiliates, suppliers, regulators, sports organisations, fintech firms, media and start-ups. The conference programme spans 600+ speakers over six themed stages with CPD-accredited content, plus masterclasses and paid Education+ academies on AI, marketing and CRM, player experience and Web3. Around 800 exhibitors and sponsors fill the show floor. New for 2026 are a standalone Affiliate Leaders Summit, an invite-only African Gaming Forum, a Global Prediction Markets Forum and 20 regulatory meet-ups. Networking runs through the SBC Connect app, speed networking, VIP dinners, the Opening Party at Pavilhao Carlos Lopes and INFINITY Lisbon at MEO Arena.
iGamingOnline CasinoSports BettingAffiliates & MarketingRegulation & ComplianceResponsible GamblingPaymentsAI & DataCrypto & BlockchainPrediction MarketsTechnology & Platforms
SBC Summit 2026 speakers
120Carsten KoerlCEO & FounderSportradarCharles OliveiraUFC lightweight fighter and Aviator brand ambassadorJason RobinsCEO & Co-FounderDraftKingsMichael JordanBasketball Icon, Investor & PhilanthropistAdam BielinskiCo-FounderiGamingnutsAZAlan ZárubaChief Digital Content OfficerLivesport (Flashscore)Albert SimsensohnDeputy CEOSuper TechnologiesAlberto EljarratCEOSportiumAleksandar PopovDirector of Supervision, Gambling & Gambling Activities DirectorateBulgarian National Revenue AgencyAlex KozachenkoCEOTurbo StarsAlexandre TomicFounderAleaAnders DorphDirectorDanish Gambling AuthorityAndreas DitscheCEOiGaming.comAndrew CochraneChief Commercial OfficerSoft2BetAndrew GellatlyExecutive DirectorAGCCAndrew LymanGambling Commissioner and Executive DirectorGovernment of GibraltarAnthony GaudFounder & CEOGaud-Hammer Gaming GroupAnton RublievskyiCEOGroweAGAntonio GiulianiHead, Online Gambling & Betting OfficeItalian Customs and Monopolies Agency (ADM)Aris DimarakisDeputy CEOKaizen GamingACAsogen ChetyBoard MemberWestern Cape Gambling & Racing BoardBABashir AreCEOLagos State Lotteries and Gaming AuthorityBen HadenDirector Research & StatisticsUK Gambling CommissionBrett CalappCEO / Co-FounderWandando
Show the other 96 speakers
Carla BastosExecutive ManagerMpumalanga Economic RegulatorCarlos Renato Xavier de ResendeSubsecretário de Monitoramento e FiscalizaçãoSecretaria de Prêmios e ApostasCarmelo MazzaCEOBetaland/EnjoybetCMCharles MizziChief Executive OfficerMalta Gaming AuthorityChris DuncanCOOSpotlight Sports GroupChris McGowanCEOScattersChristopher CoyneCEO888 AfricaChristopher DalliCEOL & L Europe LimitedCristiano BlancoCEOHard Rock Casino NLDan Alexandru GhitaChairmanRomBetDaniela JohanssonChief Responsibility Officer and Deputy CEOPAFDavide DiodatoCEOHBG OnlineDenis RomanovskiyChief AI OfficerSOFTSWISSDieter JohnGroup CEOFEGDmitry StarostenkovCEOEvenbeterDr. Larrie YorkChairmanCallsUDMDr. Martin TalianCEOKenya's National Lottery BoardEberhard DürrschmidCEOGolden WhaleElena RoussevaCEOPlaytech Managed ServicesEndre NessetFormer PresidentCoolbetEric OldersCEO and Chairman of the BoardJVH gaming & entertainment groupEric SjödenHead of Mission - European and International AffairsANJFFFellipe FragaChief Business OfficerEstrelaBetFernando OrtegaCEOLottofyFrancesco PostiglioneCEOCasumoGega TopuridzeDeputy CEObetliveGeorge AthanasopouolosCEONovibetGiorgi GvenetadzeCOOFlutter CEEGPGonzalo PérezCEOApuesta TotalGonzalo RosellCEOLa TinkaHLHerbert Luiz GabanCMOKBET and DEBETIan PerrygroveChief Risk OfficerKwiffIrakli AsanishviliCEOFlutter CEEIvan GojicChief Sportsbook OfficerEntain CEEJD DuarteChairmanBetcrisJames ConnelleyChief International OfficerLiveScore GroupJared BeberCEOBet99Jay BalanCISOSuper TechnologiesJesper KärrbrinkCEOImmense GroupJesper SvenssonCEOBetsson GroupJoey LevyCEO & Co-FounderBetrJohan StyrenCEO & FounderDilanti MediaJonathan EdelshaimCEONatural IntelligenceJOJonathan OlssonCMOMatch2OneJordi SendraCEOAleaJoão Paulo AlmeidaSport Integrity Consultant for international organisationsINTERPOL and the Council of EuropeKamen ZaharievFounder / Master AffiliateThe DealmachinesKeith FergusonAssociate Director - Compliance & ComplaintsGambling Regulatory Authority of Ireland (GRAI)KMKevin MullallyCEOIAGRKirsi LagusChief Product OfficerVeikkausKresimir SpajicCEOAllwyn DigitalLaura GagoCOOBETANDEALMarco CastaldoCEOMicrogameMOMarcos OliveiraCOOClever Advertising GroupMarcus HannaCEOBetToMaxMarion RyanManaging DirectorTombolaMBMartha BrincatChief Regulatory OfficerMalta Gambling AuthorityMikolaj CymermanChief Commercial OfficerEntain CEENaida BuljugicChief People OfficerAllwynNicklas ZajdelGroup Chief Operating OfficerFortuna Entertainment GroupNikita KoshelyukCEOTrident MediaNikola JellacicCMOCasumoOhad NarkisCEOPlayOJOOMOmer MohabanOfficial RepresentativeLiberia Online Gaming and Casino CommissionParis SmithFounderLife Winning/Defy The OddsPascal ChaffardChief Online Betting & Gaming OfficerFDJPavel KrbecCEOLivesport (Flashscore)Per WiderströmCEOEvoke plcPeter Eugene ClausenCEOStake DKPeter GunniCEOTraffic LabPierre CadenaCOOCatena MediaPiotr LisakCOOQ Securities S.A.Robert KraftFounderAtlas World SportsRobert SchoutenCEOBetnationRonnie WhelanCEOKingmakersRossi McKeeCo-founder and Vice PresidentTelematic Interactive, CT InteractiveSab JhootiCo-FounderBonmoja LtdSam SadiCEOLiveScore GroupSavvas FellasFounder & CEOMrQ.comSergio GoycocheaAFA LegendArgentine Football AssociationSimon BurrellCo-Founderbragr.aiSimon LidzénCEO & Co-founderFast TrackSten AndersenChief of Innovation & Future AffairsATGSSStevie ShavesChief Operations OfficerBuzz BingoTatiana Vivienne JouanneauGroup Chief Brand OfficerAllwynTeresa MonteiroVice Presidente & Chair of Gaming CommissionInstituto do Turismo de PortugalTim De BorleCOOCasumoVadim AidlinCEOMamuta MediaVlad KaltenieksCEOBoylesportsWilliam ChambersChief Operating OfficerSmarketsWolfgang BliemCEOGrand Casino LuzernYiannis StavroulasChief Technology OfficerNovibetYoel ZuckerbergCPOSoft2BetYoni SidiCEOWinpot.mxZBZaza BaramidzeConsultantRandom Systems GeorgiaZeno OsskoCEOBetWarrior
SBC Summit 2026 agenda
3 sessions12:3013:20
Super CEO Panel: The Industry Speaks
Operator CEOs discuss the state of the industry; moderated by Altenar CEO Dinos Stranomitis with Flutter International CSO Tom Bowry also on the panel. Time printed by organiser overlaps the preceding session.
13:15
Here We Go: Trust, Speed and the Business of Breaking News
Football transfer journalist Fabrizio Romano, joined by SMH Global founder Lasha Machavariani, on trust and speed in breaking sports news.
SBC Summit 2026 awards
475 entriesAcquisition & Retention PartnerBetter Collective
Acquisition & Retention PartnerBlask
Acquisition & Retention PartnerFast Track
Acquisition & Retention PartnerGR8_TECH
Acquisition & Retention PartnerGamanza Engage
Acquisition & Retention PartnerGolden Whale
Acquisition & Retention PartnerOptimove
Acquisition & Retention PartnerReferOn
Acquisition & Retention PartnerSYNOT Games
Acquisition & Retention PartnerSoft2Bet
Acquisition & Retention PartnerSportradar
Acquisition & Retention PartnerXtremepush
Aggregator of the YearAlea
Aggregator of the YearEGT Digital
Aggregator of the YearEveryMatrix
Aggregator of the YearGR8_TECH
Aggregator of the YearGames Global
Aggregator of the YearHub88
Aggregator of the YearKanggiten
Aggregator of the YearNotix.Games
Aggregator of the YearNuxGame
Aggregator of the YearQTech Games
Aggregator of the YearRelum
Aggregator of the YearSOFTSWISS
Aggregator of the YearSoftGamings
Aggregator of the YearSt8
Casino / Slots Developer of the Year - Large Organisation1spin4win
Casino / Slots Developer of the Year - Large OrganisationAmusnet
Casino / Slots Developer of the Year - Large OrganisationBGaming
Casino / Slots Developer of the Year - Large OrganisationBlueprint Gaming
SBC Summit 2026 news
3SBC Summit returns to Lisbon for a record-breaking year, headlined by historic keynotes and the biggest wave of new additions
SBC previews its 2026 Lisbon edition, expecting a record 40,000 delegates including more than 11,000 operators, plus 800 exhibitors and sponsors. New additions include a standalone Affiliate Leaders Summit, African Gaming Forum, Global Prediction Markets Forum and 20 regulatory meet-ups.
Michael Jordan, Carsten Koerl, Jason Robins, Fabrizio Romano and Charles Oliveira to Headline SBC Summit 2026 Super Stage
The organiser confirmed the Super Stage line-up at MEO Arena, opening with a leadership session featuring Michael Jordan, Carsten Koerl and Jason Robins. A CEO panel, a Charles Oliveira appearance and a Fabrizio Romano session on breaking news follow.
One Week to Go! Your Complete Guide to SBC Summit 2026
A practical visitor guide covering opening hours, airport and venue badge collection, free shuttle routes and pass types. It also lists the evening events and the forums running alongside the summit.
SBC Summit 2026 FAQs
6When and where is SBC Summit 2026?
It runs from 29 September to 1 October 2026 at Feira Internacional de Lisboa (FIL) and the adjacent MEO Arena in Lisbon, Portugal. Visitors can enter from 10:00 to 18:00 on the first two days and from 10:00 to 17:00 on the final day.
Can operators, affiliates and regulators attend for free?
Yes. Operators, affiliates and regulators can apply for complimentary passes through dedicated forms, while a basic Expo Pass is free for everyone. Affiliates receive their free access through an Affiliate Leaders Summit VIP Pass.
Where can I collect my badge?
Badges can be collected at Lisbon airport from Sunday 27 September, which the organiser recommends to avoid opening-day queues. Pre-registration at FIL is also open on Monday 28 September from 12:00 to 20:00.
Can I get a refund or transfer my ticket?
Refunds are available up to 14 working days before the event, and processing fees of up to 3% may apply. Tickets can be transferred free of charge with 24 hours notice by email.
How do I get from Lisbon airport to the venue?
Take the metro Red Line from Aeroporto towards Oriente station, about 10-15 minutes, and walk to FIL. A taxi takes around 10-20 minutes depending on traffic.
Where should I book a hotel?
LEADING is the only official housing partner, with bookings made through HotelMap. The organiser warns attendees to beware of housing scams from unauthorised third parties.