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Better Collective

Publicly listed B2B sports-media and performance-marketing supplier providing affiliation, paid media, audience activation, sponsorship and content solutions.

Better Collective A/S is a Danish B2B digital sports-media and performance-marketing group incorporated in 2004 and headquartered in Copenhagen (CVR 27652913). Its advertiser-facing business combines affiliation, paid media, sponsorship, content, customer acquisition and retention, and first-party audience activation for sportsbooks, brands and advertisers. Better Collective is listed on Nasdaq Stockholm and Nasdaq Copenhagen under BETCO/BETCO DKK.

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Key Information

Company NameBetter Collective A/S
HeadquartersCopenhagen, Denmark
Founded2004
Employees1001-5000
Websitebettercollective.com
Company TypeB2B
OwnershipPublicly Listed
Listed AsBETCO
ProductsAffiliate Networks, Media Buying, SEO & Content
Markets1 regulated markets
CommercialsHybrid
OfficesCopenhagen, Rio de Janeiro, Buenos Aires, Bogotá, Mexico City, Miami, New York, London, Stockholm, Malta, Serbia, Poland, Greece, India, Chile, Canada, Austria, Netherlands, France

Featured Products

1 / 3
✦Media Buying✦
FanReach Audiences

FanReach Audiences

B2B audience-intelligence and activation service providing first-party sports and betting audience segments for brand-safe programmatic and social campaigns.

First-party deterministic data100+ audience segmentsSports and betting audiencesProgrammatic activationCross-platform
✦Media Buying✦
FanReach Full Service

FanReach Full Service

Managed B2B sports-media campaign service combining audience curation, platform-agnostic activation, multi-format execution and performance reporting.

Bespoke audience curationEnd-to-end campaign executionPlatform-agnostic activationDisplayCross-platform
✦Affiliate Networks✦
Advertising, Sponsorship & Affiliation Solutions

Advertising, Sponsorship & Affiliation Solutions

B2B commercial service line for sportsbooks and brands spanning affiliation, customer acquisition and retention, content and sponsorship integrations, direct and programmatic placements, and social amplification.

Affiliation solutionsCustomer acquisition and retentionContent and sponsorshipsDisplay and programmaticCross-platform

Active in These Markets

1 live · 0 backed by a licence on file

Licences & Certifications

No licence record found yet

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Ratings & Reviews

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Trustpilot · 3.0/5

1 reviews · last checked 2026-09-22

Google · 4.4/5

25 reviews · last checked 2026-09-22

Events

0 exhibiting

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Award entries

Marketing Compliance Governance Excellence AwardGlobal Regulatory Awards 2026Shortlisted
Acquisition & Retention PartnerSBC Summit 2026Shortlisted

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Your details

bettercollective.com

How we sourced this profile

Profile confidence
Public source
Primary source
https://bettercollective.com/
Last checked
2026-09-22

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