FairPlay Sports MediaUnited Kingdom

FairPlay Sports Media

BetTech infrastructure and sports media network helping publishers and betting operators monetise sports audiences.

FairPlay Sports Media is a technology-led sports media and BetTech network serving publishers, broadcasters, rights holders and betting operators. Its official site explicitly positions the business in the sports betting economy, with real-time odds, embeddable widgets, predictive AI and managed monetisation. The company operates brands including oddschecker, WhoScored and SuperScommesse, and provides affiliate-network, content and media-monetisation capabilities across regulated markets. Its privacy policy identifies the operating legal entity as Cyan Blue Odds Limited, registered in Alderney.

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Key Information

Company NameCyan Blue Odds Limited
HeadquartersLondon, United Kingdom
Employees201-500
Websitewww.fairplaysportsmedia.com
Company TypeB2B
ProductsAffiliate Networks, Media Buying, SEO & Content
Markets3 regulated markets
CommercialsRevenue Share
DeliveryCloud Saas
Public APIYes
OfficesLondon

Featured Products

1 / 3
✦Affiliate Networks✦
BetTech Data

BetTech Data

Real-time odds API feeds aggregating price changes across sportsbook operators and sports for publisher and operator integrations.

Real-time oddsPre-match and in-play dataManaged feed or direct APISub-second latencyDesktopMobile Web
✦Media Buying✦
Connect Components

Connect Components

Zero-code embeddable betting widgets for sports publishers and broadcasters, including live odds grids, match widgets and betting carousels.

Zero-code deploymentLive odds gridsMatch widgetsBetting carouselsDesktopMobile Web
✦SEO & Content✦
Predictive AI

Predictive AI

AI-powered sports prediction tools for fan engagement and editorial content, including player, injury-impact and value-bet tools.

Player EffectInjury ImpactValue Bets1.1BN annual projectionsDesktopMobile Web

Integrations

1 partners

Platforms and aggregators this company connects with. Each row links to the announcement that evidences it.

TS

The Sporting News

Affiliate
FairPlay Sports MediaThe Sporting News
Evidence

Active in These Markets

3 live · 0 backed by a licence on file

Licences & Certifications

No licence record found yet

We have not located a public register entry for this company. That is not the same as “unlicensed” — it means we cannot prove it, so we do not claim it.

Ratings & Reviews

5 external sources checked
—No buyer reviews yet.
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No third-party reviews found either

B2B iGaming suppliers are rarely listed on consumer review platforms. We checked each source below and found no profile. We would rather show you that than publish a rating we cannot stand behind.

G2 not listedTrustpilot not listedGoogle not listedCapterra not listedClutch not listed

Last checked 2026-09-23

Events

0 exhibiting

Taken from each organiser’s own exhibitor, speaker and awards lists. Where FairPlay Sports Media appears, it links back to that event.

Speaking

Stuart SimmsGroup CEOSBC Summit Americas 2026

Who represents FairPlay Sports Media

1 speaking on the circuit

People from FairPlay Sports Media who appear on the agenda at events we track — useful if you want a name before you walk the floor.

Contact FairPlay Sports Media

Send FairPlay Sports Media a request through Gamitas. They reply in your private buyer inbox, and your email and phone are never shared.

Your details

fairplaysportsmedia.com

How we sourced this profile

Profile confidence
Public source
Primary source
https://www.fairplaysportsmedia.com/
Last checked
2026-09-23

Company-supplied claims, public sources and independently verified records are labelled separately throughout this page.