GameOn, the B2B iGaming marketing and PR agency, has appointed Laura Taylor to its Fractional CMO team. Taylor joins from Games Global, where she was Senior Brand Manager, and brings more than 15 years of iGaming experience across brand, marketing strategy and communications, including earlier roles at Microgaming.
What the role covers
As a Fractional CMO, Taylor will work as a senior marketing partner embedded in client teams. Her remit covers marketing strategy, brand positioning and campaign planning, along with team guidance and the delivery of key marketing initiatives.
GameOn's Fractional CMO service gives iGaming businesses access to senior marketing leadership without the cost or commitment of building the same capability in-house.
What they said
“Laura brings exactly the combination of strategic thinking, industry experience and hands-on delivery that our Fractional CMO clients need.
“Her time at Games Global and Microgaming means she understands the iGaming industry from the inside, but more importantly, she knows how to turn that understanding into marketing that supports real commercial objectives.
“She’s a brilliant fit for the way we work at GameOn, becoming part of the client’s team, getting under the skin of the business and making things happen.”
“I’m really excited to join GameOn and have the opportunity to work with such a varied range of businesses across the iGaming sector, bringing together strategic thinking with practical, hands-on marketing support.
“What really appealed to me about GameOn’s Fractional CMO model is its flexibility. Every business has different priorities and challenges, and this approach gives clients access to senior marketing expertise that can flex around what they actually need.
“I’m looking forward to becoming a genuine extension of our clients’ teams, understanding their commercial priorities and helping turn those into focused, effective marketing activity that makes a real difference.”
About GameOn
GameOn is a B2B PR and marketing agency with more than 20 years in iGaming and offices in Gibraltar and the Isle of Man. It works with operators, suppliers, affiliates and regulators on media coverage, social campaigns, event management and its Fractional CMO service.
Gamitas view
Fractional leadership has spread across iGaming as companies look for senior skills without a full-time hire, particularly studios and platforms that are growing fast but are not yet large enough for a permanent CMO. Agencies offering it compete on the operating experience of the people they place, which is where a background at Games Global and Microgaming counts. Companies looking for marketing support can compare marketing and affiliate suppliers on Gamitas.
