Blueprint Gaming has signed a partnership with Supergroup that brings its slot content to Betway and Jackpotcity, two of the group's brands in South Africa. The deal builds on Blueprint's entry into the market and is an important step in its long-term South Africa strategy.
Which games are included
Blueprint's Megaways and Cash Strike titles will be available, along with its growing collection of IP-led releases, including ted and its recent Game of Thrones slot. More high-profile games will follow as the rollout progresses.
Why South Africa
Blueprint describes South Africa as one of the continent's most established gaming markets, supported by a robust regulatory environment, a strong betting heritage and continued growth in digital engagement. It sees online casino there as offering significant long-term potential for content providers.
The studio says the partnership with Supergroup, a regional leader in betting and gaming, gives it an important platform to scale further in the country.
“South Africa continues to be an important market for Blueprint as we look to build meaningful, long-term partnerships across the region. Working with key Supergroup brands such as Betway and Jackpotcity gives us a formidable platform to showcase the depth and diversity of our portfolio.
“From our established titles to our expanding range of branded content, we are confident our games will resonate with new players and look forward to building on this partnership as we continue to grow our presence in South Africa.”
About Blueprint Gaming
Blueprint Gaming is a UK-based studio and part of Germany's Merkur Group. Founded in 2009, it has a portfolio of more than 1,000 titles, including proprietary IP such as Fishin' Frenzy and King Kong Cash and licensed brands such as The Goonies, ted and Game of Thrones. Its games are certified for regulated markets including the UK, South Africa, Brazil and Canada.
Gamitas view
This is the third South Africa supplier story on Gamitas in a week. Wazdan went live with Hollywoodbets through Light & Wonder's aggregation platform, and Bede Gaming renewed its platform deal with Sunbet. In each case an international supplier is reaching South African players through an operator that is already established in the market.
For studios, the pattern suggests South Africa is built partner by partner, and an early deal with an established operator group gives new content wide visibility from the start. See other suppliers active in South Africa or compare game providers.
