Pythia Sports has joined the NYCE Product Marketplace as a NYCE Certified supplier, giving betting operators another route to its managed horse and greyhound racing product.
Delivered with Racing1 Markets, the product bundles official race information, odds, risk controls, live streaming and associated media rights into a single integration and commercial arrangement. Racing coverage and media rights depend on rights holder permissions and market availability.
API or ready-made racebook
Operators can take the product in one of two ways: an API to build their own racing front end, or an iFrame for a ready-made racebook. Both include a back office for configuration and live bet monitoring.
The racebook supports win, each-way and place bets, forecasts, tricasts and a bet builder. Racecards include form, silks and editorial race comments, and Pythia's trading and operations team supports the racebook around the clock.
Pythia is pitching the product at international operators of all sizes: those adding racing to a sportsbook for the first time, those improving an existing offer, and those who want one provider to run racing end to end.
What NYCE adds
NYCE International, a London-listed B2B gaming marketplace and advisory firm, supports its marketplace partners with warm introductions to operators, pitch and positioning support, and regional representation.
“Every operator comes to racing from a different place. Some have their own front end and want an API, while others want a racebook that's ready to go. Either way, they get one arrangement for the data, pricing, streaming and rights, and a trading team that knows racing. NYCE gives us a direct line to the operators weighing up those choices. We are looking forward to starting our partnership.”
“When operators ask us about racing, the first questions are usually about trading. Who prices it, who manages the risk and how it plugs into their sportsbook. Pythia answers all three with a managed product and a team behind it, which makes it an easy conversation to have.”
About Pythia Sports and Racing1
Founded in 2014, Pythia Sports focuses on predictive sports modelling and data collection, mainly in racing. It works with Racing1 alliance members Arena Racing Company, Racecourse Media Group (RMG), 1/ST Content and Tabcorp, and provides the pricing for an in-play racing feed launched with RMG, with clients including Ladbrokes, Coral and William Hill.
Racing1 is a media rights alliance formed in 2024 by those four racing operators to serve non-domestic markets. Racing1 Markets, run with Pythia, is its turnkey racing product.
