Midnite has extended its partnership with the World Snooker Tour (WST) and is now the official UK betting and casino partner of all three of snooker's Triple Crown events.
The new agreement adds the UK Championship to Midnite's existing sponsorship of the World Snooker Championship and the Masters, bringing the three tournaments under one partnership.
The UK Championship
This year's UK Championship runs from 28 November to 6 December at the York Barbican. First held in 1977, the tournament brings together 32 players: the top 16 in the world rankings and 16 qualifiers.
The prize fund rises to a record £1.5 million, up from £1.2 million in 2025, with £312,500 going to the champion.
With the extension, Midnite's branding will run across snooker's three biggest stages: the UK Championship in York, the Masters at Alexandra Palace and the World Championship at Sheffield's Crucible Theatre.
Building on an existing deal
Midnite already worked with WST on the World Snooker Championship and the Masters. The company says the expanded agreement reflects its wider aim of building long-term partnerships with major sporting events.
"Snooker has been a fantastic sport for us to be involved with, and we're really excited to be extending our partnership with the World Snooker Tour to cover all three Triple Crown events. We've already had some great experiences working with WST through the World Championship and the Masters, so adding the UK Championship feels like a natural next step for us.
"These are the three tournaments that every snooker player dreams of winning, and they mean a huge amount to fans as well. To have Midnite involved in all three is something we're really proud of.
"We've enjoyed building our relationship with WST and we're excited to keep that going, finding new ways to get involved in the sport and bring fans closer to the action."
Gamitas view
The deal comes as betting sponsorship in UK sport shifts. From the 2026-27 season, Premier League clubs no longer carry gambling sponsors on the front of their matchday shirts, which puts more weight on sports where betting partnerships remain visible. Snooker is one of them, and holding all three Triple Crown events gives Midnite a presence across the sport's biggest UK broadcasts each season. The point of note for B2B readers is Midnite's technology: it develops its sportsbook and casino platform in-house rather than licensing one from a supplier, a route few challenger operators take.
About Midnite
Midnite is a UK sportsbook and casino operator that builds its own sportsbook and casino platform. Backed by investors including Raine Group, Discerning Capital, Venrex, Makers Fund and Play Ventures, it has raised more than $35 million. Midnite is licensed by the Great Britain Gambling Commission and the Irish Revenue Commissioners.
