QTech Games has added Spin Joy Games to its aggregation platform, giving its operator clients access to the studio's slots, instant win, crash and mini games across emerging markets.
The Spin Joy portfolio heading to QTech includes Lucky Crusher, Frog the Road, Koko Fight Club, Xo-ho-ho Xmas Catch, Dead Thirsty and Ace Race. The studio builds its games mobile-first, with maths models that span the volatility range, aiming to support engagement and retention for operators.
Reach into emerging markets
The deal extends Spin Joy's distribution into markets across Asia, Eastern Europe, Africa and Latin America, many of which the studio has not served before. QTech localises its lobby for each region and offers native mobile apps, reporting and marketing tools, and 24/7 support in local languages. Its lobby also uses recommendation algorithms to match titles to players.
For QTech, Spin Joy joins a catalogue that mixes established suppliers with newer studios. For Spin Joy, which favours working through large aggregators over direct supplier deals, QTech becomes a route to operators it could not reach on its own.
What the companies said
“Spin Joy’s sprawling range of trending games captures the current zeitgeist perfectly. Theirs is a growing and constantly innovating library, delivering consistent support to the growth of our all-encompassing vertical spread, courtesy of some quality graphics, gameplay and unique features. Like us, they understand that diverse and localised solutions represent the pathway to success. For, in these hyper-segmented markets, localisation has to be the default – whether that’s UX, game tempo and performance, creatives that feel native and emotional, and rapid game-loading for players in low-bandwidth markets.
“Together, we can continue to raise the bar and shape a localised experience for global players. And we can’t wait to observe how these games perform across a range of untapped markets which, in many cases, represent new territory for Spin Joy.”
“Spin Joy is the premium gametech provider built to solve the modern operator’s greatest challenge: sustainable growth in a saturated market. We believe the industry has moved beyond the transactional supplier model. So, where legacy providers offer rigid delivery and high overhead, we prioritize high-performance partnerships with some of the most powerful aggregators, and QTech fits the bill perfectly for emerging markets.
“Their platform is an organic home for our wide-ranging casino content, and significantly augments our product distribution to a range of untapped operators. Powered by the fine-tuned recommendation algorithms of QTech’s game lobby, which cut through the white noise of competing releases and match the right game to the right audience, we look forward to seeing how our titles capture the imaginations of a swathe of new players across emerging markets.”
About QTech Games
QTech Games is a game aggregator focused on emerging markets, combining third-party casino content with proprietary gaming tools, services and AI technology. Its reach covers Asia, Africa, Eastern Europe and Latin America.
