Sunbet, the digital arm of South Africa's Sun International, has renewed its contract with platform provider Bede Gaming. The renewal extends a partnership of nearly ten years that has taken Sunbet from South Africa into Botswana and Namibia.
The numbers behind the renewal
In its H1 2026 financial update, Sun International reported a 36% year-on-year rise in revenue for the digital brand and a 43% overall increase in iGaming GGR. Sunbet offers sports betting, casino and live casino across its online and mobile channels.
Bede has supported Sunbet with tailored features and integrations, including the Kambi sportsbook and the Xtremepush CRM platform. Its expansion into Botswana and Namibia runs on the same internationally configurable platform.
What they said
“We have big aspirations for our digital brand, which now operates across three markets and is delivering impressive results.
“Bede has continued to support our ambitions and digital growth year after year, with commendable collaboration and proactivity at all levels of the business. We have a lot to celebrate together, and a lot of exciting work in our roadmap ahead.”
“We are very proud of the relationship we have continued to grow and foster with Sunbet.
“It’s been rewarding to witness the incredible success that our partner has experienced during our time working together.”
About Bede Gaming
Bede Gaming, part of the MERKUR GROUP, supplies platform software across lottery, casino, sports betting and bingo. Headquartered in Newcastle upon Tyne with about 300 staff, it runs operators across five markets and is licensed by the UK Gambling Commission, the Western Cape Gambling and Racing Board, the AGCO in Ontario, the AGLC in Alberta and the Malta Gaming Authority.
Gamitas view
Platform deals that last close to a decade are rare, because switching a player account platform is expensive and risky. When it does happen, a renewal tends to say more about a supplier than a new signing does. Sunbet's growth, and its move into two neighbouring markets on the same stack, is the case Bede will use when pitching other operators in Africa and beyond.
It also shows how South Africa's leading brands are building multi-market operations across southern Africa, where licensing is local and platforms need to be configured market by market. Operators looking at the region can compare platform providers and see other suppliers active in South Africa, or read Bede's supplier profile.
