Symplify

Stockholm-based CRM, marketing automation and conversion testing platform with a dedicated iGaming CRM for casino and sportsbook operators.

Symplify is a Swedish SaaS company offering CRM, omnichannel marketing automation and conversion optimisation tools. Its iGaming CRM is aimed at online casino and sportsbook operators, streaming player data in real time to run segmentation, lifecycle journeys, churn prevention and failed-deposit recovery. Operators can message players across more than 10 channels, including email, SMS, push, in-app, social, print and voice, and can add gamified rewards to journeys. The company also serves the retail, fintech, hospitality and non-profit sectors, and has announced CRM partnerships with iGaming platforms and operators such as GiG, WiseGaming and Playbook.MT.

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Key Information

Company NameSymplify Technologies AB

HeadquartersStockholm, Sweden

Founded2000

Websitesymplify.com

Company TypeB2B

ProductsCRM & Retention

DeliveryCloud Saas

Public APIYes

OfficesStockholm, Kongens Lyngby, Montréal, Marbella

Featured Products

1 / 3

✦CRM & Retention✦

Symplify iGaming CRM

CRM and marketing automation platform for online casino and sportsbook operators. It streams player data in real time to trigger lifecycle journeys, churn prevention and failed-deposit recovery across more than 10 channels.

Real-time data streamingPlayer segmentationAI churn predictionFailed deposit recovery

✦CRM & Retention✦

Symplify Gamification

Gamification module inside Symplify journeys for iGaming acquisition and retention. It triggers spinning wheels, mystery boxes and scratch cards automatically and pushes rewards to the operator as bonus codes.

Spinning wheelsMystery boxesScratch cardsTrigger-based rewards

✦CRM & Retention✦

Symplify Conversion

Conversion optimisation suite for testing and personalising websites. It combines A/B, multivariate and funnel testing with heatmaps, visitor recordings, pop-ups and surveys, all run from one script.

A/B testingMultivariate testingFunnel testingHeatmaps

Integrations

1 partners

Platforms and aggregators this company connects with. Each row links to the announcement that evidences it.

Gaming Innovation Group (GiG)

Crm

SymplifyGaming Innovation Group (GiG)

Evidence

Licences & Certifications

No licence record found yet

We have not located a public register entry for this company. That is not the same as “unlicensed” — it means we cannot prove it, so we do not claim it.