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ReceptionalUnited Kingdom

Receptional

Bedford-based digital marketing agency working only in iGaming and lottery, offering SEO, AI search, paid media, content, digital PR and CRO.

Receptional is a UK digital marketing agency that says it works only in iGaming, serving sportsbook, casino and lottery operators in regulated markets. Its services cover SEO and AI search visibility, paid search and social, content, digital PR and link building, conversion rate optimisation and measurement. It also publishes Launchpad, an iLottery marketing playbook built on its RADAR framework. Founded in 1999, the agency was named Marketing Services Supplier of the Year at the EGR B2B Awards 2026.

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Key Information

Company NameReceptional Limited
HeadquartersBedford, United Kingdom
Founded1999
Websitewww.receptional.com
Company TypeB2B
OwnershipPrivate
ProductsMedia Buying, PR & Communications, SEO & Content
OfficesBedford

Featured Products

1 / 3
✦SEO & Content✦

SEO for iGaming and Lottery

Organic search programmes for iGaming and lottery operators covering technical fixes, content strategy, backlinks and AI search visibility, with revenue-attribution reporting.

Technical SEOContent strategyAI search / GEO visibilityRevenue attribution reporting
✦PR & Communications✦

Digital PR & Link Building

Digital PR and link-building service for iGaming and iLottery brands that earns coverage and high-authority links while handling content, outreach and compliance.

Creative digital PRNiche edits and editorial linksVetted publisher databaseCompliance checks
✦Media Buying✦

Launchpad

A 48-page iLottery marketing playbook based on the agency's RADAR framework, with budget models, channel plans, testing plans, compliance checklists and player personas.

RADAR framework5 player personas12-week testing plansCompliance checklists

Integrations

1 partners

Platforms and aggregators this company connects with. Each row links to the announcement that evidences it.

C

Casumo

Other
ReceptionalCasumo
Evidence

Licences & Certifications

No licence record found yet

We have not located a public register entry for this company. That is not the same as “unlicensed” — it means we cannot prove it, so we do not claim it.

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receptional.com

How we sourced this profile

Profile confidence
Public source
Primary source
https://www.receptional.com/about-us/
Last checked
2026-09-27

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