SlotCatalog, an iGaming affiliate platform, has upgraded its Affiliate Marketplace with live bidding and automated exposure tracking. The changes give partners a more transparent way to book placements and monitor how they perform.
The Marketplace replaces fixed-price placement deals and manual negotiations. Partners can now view pricing, bid on positions and track booking status directly on the platform.
How live bidding works
Under the new model, partners can bid for premium positions that have already been booked by offering a higher price for the placement. Prices can therefore move with demand rather than stay fixed.
Bookings and their current status are shown in real time, and partners receive an immediate notification if they are outbid.
Automated exposure tracking
Each Marketplace position now carries an expected delivery benchmark, based on projected exposure and clicks using real traffic and market data.
Actual delivery is measured against that benchmark using click and conversion data received through partners' postback feeds. If a placement starts to perform below expectations, the system flags it automatically, and SlotCatalog's affiliate management team steps in to rebalance exposure or adjust delivery.
This means underperformance can be identified while a campaign is still running, before a partner has to report that a placement is not delivering.
“As our partner network grew, managing placements through individual negotiations became less practical. We wanted partners to book positions, respond to competing bids and track performance without constant communication with our team. The upgraded Marketplace makes this easier while keeping our specialists involved when adjustments are needed.”
Who is using it
More than 50 VIP partners are already using the upgraded Marketplace to book positions and manage performance without the manual back-and-forth traditionally involved in affiliate negotiations.
SlotCatalog says the next step is to open the Marketplace to independent third-party webmasters, moving it from an internal tool towards shared infrastructure for the wider affiliate market.
About SlotCatalog
SlotCatalog is an iGaming affiliate platform that has worked with casino operators for more than a decade. Alongside its affiliate business, it maintains a large database of slot games, software providers and online casinos, with game information, reviews and market data. Find more marketing and affiliate companies on the Gamitas marketplace.
