ICONIC21 signs multi-vertical content deal with Adwa

iGaming content provider ICONIC21 has signed a partnership agreement with Advabet, the bespoke iGaming platform provider also known as Adwa, to distribute its gaming portfolio across Adwa's operator network and managed brands. The deal was announced on 15 October 2026.

What the deal covers

• Verticals: all major verticals in the ICONIC21 portfolio, led by its strongest-performing categories: slots, virtual games and live casino.
• Titles: content from Gravity Games, ICONIC21's flagship live and virtual titles, plus the virtual game iDealer Blackjack.
• Rollout: Adwa's own B2C brands first, then its wider B2B ecosystem. The companies will integrate and expand the content in phases across all agreed verticals.

About Adwa

Adwa specialises in tailored online casino solutions. It offers platform technology, gamification tools, integrations and operational services for gaming operators.

What they said

Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said:

“We're pleased to begin working with Adwa and introduce our content portfolio across its network. Adwa has built a reputation for flexibility and tailored casino solutions, making them a strong partner for our expansion strategy. We look forward to bringing our slots, virtual games and live casino content, to more operators and players through this collaboration.”

Igor Drobaha, Head of Casino at Adwa, said:

“ICONIC21's portfolio adds further depth to the entertainment offering available through our platform. We're excited to begin this partnership and deliver new gaming experiences across our brands and partner network.”

Gamitas view

ICONIC21 has been widening its distribution this year. Its Gamitas profile lists 2026 distribution through the Alea aggregator, a launch with Winpot in Mexico and a new studio and office in Vilnius, Lithuania.

Working through a platform provider lets a studio reach several operator brands with one integration. Adwa is starting with its own brands before offering the content to its B2B clients, so the number of operators carrying ICONIC21 games could grow in stages. Operators can compare game providers and platform providers on Gamitas.