Traffic Lab is an affiliate technology company headquartered in Nordhavn, Copenhagen, founded in 2014 by Sebastian Agerskov and Tuomas Jauhiainen. It earns performance-based commission by building comparison websites that help players choose iGaming operators, with all technology developed in-house. Its teams cover search engine optimisation for competitive iGaming keywords across several countries, content production and direct (email) marketing with automated, personalised user journeys. Partners listed on its site include affiliate programmes of brands such as LeoVegas, ComeOn, Kindred and Betsson. In 2026 the company completed a management buyout led by CEO Peter Gunni, with around a third of employees becoming shareholders.
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trafficlab.dk
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Ranked by how much of Traffic Lab’s product mix they share, then by how many of the same live markets they cover.
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