✦Sportsbook Platform✦
SportOS
API-based sportsbook engine that lets operators build their own betting product while using FIRST's managed trading, risk and liability tools.
REST APIsModular architectureManaged tradingRisk and liability tools
FIRST.bet is a B2B sportsbook technology provider founded by former SBTech leaders. Operators can take a fully or semi-managed turnkey sportsbook with trading and risk run by FIRST, or build their own product on SportOS, its API-based sportsbook engine. The platform includes bet builder, cash out, early payout, fast markets, player props and the GMFY gamification engine. The company says it powers more than 75 operators, including over 35 in Brazil, and holds an MGA B2B licence and a Swedish software permit.
Platforms and aggregators this company connects with. Each row links to the announcement that evidences it.
Every row names the regulator and links to its public register, so you can confirm it without taking our word for it.
| Regulator | Licence no. | Type | Status | Evidence |
|---|---|---|---|---|
🇲🇹 Malta Gaming AuthorityMalta | MGA/B2B/1109/2025 | Critical Gaming Supply | Active | Verified on register → |
🇸🇪 SpelinspektionenSweden | 25Si2111 | B2b Supplier | Unknown | Register → |
Where FIRST.bet’s licences place it, and what each regime asks of a supplier. Every jurisdiction links to our compliance page for it.
Taken from each organiser’s own exhibitor, speaker and awards lists. Where FIRST.bet appears, it links back to that event.
Everything we have filed against FIRST.bet. Each write-up names the source it came from.
Spelinspektionen granted permit 25Si2111 on 21 October 2025. The holder's name is not the brand's, which is the single most common reason a licence check comes back empty.
Send FIRST.bet a request through Gamitas. They reply in your private buyer inbox, and your email and phone are never shared.
first.bet
Company-supplied claims, public sources and independently verified records are labelled separately throughout this page.
Ranked by how much of FIRST.bet’s product mix they share, then by how many of the same live markets they cover.
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SOFTSWISSPlatform Providers3 of 3 categories · 1 shared marketLicence checked
SportingtechPlatform Providers3 of 3 categories · 1 shared marketLicence checked
AtlaslivePlatform Providers3 of 3 categories · 1 shared market