20 – 22 Jan 2027·Barcelona, 🇪🇸Spain
Sofitel Barcelona Skipper
Figures published by the organiser. Ticket prices and dates below are from the same source.
The EL/WLA Marketing Seminar 2027, co-hosted by The European Lotteries and the World Lottery Association, brings lottery marketing professionals from around the world to the Sofitel Barcelona Skipper from 20 to 22 January 2027. The theme is 'Winning Together: The Power of Partnerships', looking at how lotteries can move from customer relationships to community building and from conventional partnerships to deeper collaboration. Programme strands cover marketing in a changing world, customer centricity and loyalty, communities, trust and purpose, partnerships that drive growth, AI-powered engagement, and the trends expected to shape lottery marketing towards 2030. Sessions mix keynotes, lottery case studies, expert input and interactive discussion, held in English only. The seminar targets advertising, marketing and sales managers, product and brand managers, retail and digital specialists and C-level executives from lotteries of all sizes. It opens with a welcome reception on the evening of 20 January, ends around 13:00 with lunch on 22 January, and partly overlaps with ICE Barcelona for the third time.
EL's recap of the 2026 seminar in Barcelona, which drew a record of more than 200 participants. Keynotes and CEO panels focused on storytelling, trust and how lotteries communicate their social purpose.
Summarises the 2024 edition's takeaways, from future-ready mindsets and creator marketing to generative AI in lottery campaigns. Lotteries and supplier partners shared digital and omnichannel case studies.
Reports on the 2023 London seminar, the first in-person edition after three years, attended by 200 lottery marketers. Sessions covered behavioural science, key consumer trends and finding opportunity during crises.
It runs from 20 to 22 January 2027 at the Sofitel Barcelona Skipper, Av. Litoral 10, Barcelona. It opens with a welcome reception on the evening of 20 January and closes around 13:00 with lunch on 22 January.
Fees are EUR 1,950 for EL/WLA lottery members, EUR 2,200 for associate members and EUR 3,150 for non-members, each plus 21% local VAT. Non-member participation needs EL/WLA approval.
No. Delegates book their own rooms at the Sofitel Barcelona Skipper using the preferential code on the event page; the discounted rate applies to bookings made before 15 October and to 2- or 3-night stays.
From 4 December, all registration cancellations are charged unless the delegate is replaced by a colleague.
The seminar is conducted exclusively in English.
No. Airport, hotel and venue transfers are not organised by the hosts.
