7 – 8 Jul 2027·London, 🇬🇧United Kingdom
ExCeL London
Figures published by the organiser. Ticket prices and dates below are from the same source.
iGB L!VE is World Gaming's mid-year iGaming trade show, which relocated from Amsterdam to ExCeL London in 2025. The 2027 edition is set for 7-8 July 2027 at ExCeL London, and pre-registration (register-interest) is open. The show brings operators, affiliates, technology vendors, game providers and other suppliers together on one expo floor, with the organiser pitching it around three communities: online casino, sports betting and affiliate marketing. The emphasis is on partnership-building, product discovery and deal-making ahead of the second half of the year and the European football season. Recent editions paired the exhibition with free show-floor content (such as the iGB Trends Stage and Pitch iGB startup sessions), the Sustainable Gambling Zone on player protection, facilitated networking (iGB Introducing), invite-only and paid side events, and the iGB Affiliate Awards. The 2027 agenda, speakers, exhibitor list and side events have not yet been published.
Report from the organiser's iGB Affiliate title on the 20th iGB Affiliate Awards, held at The Shard on 2 July 2026 during iGB L!VE 2026. Casino influencer Brian Christopher and Blask each won two awards, and the full list of category winners was published. This relates to the 2026 edition.
World Gaming named Mallory Reynolds-Trout, previously at Clarion Events, as Event Director responsible for iGB L!VE London and iGB Affiliate Barcelona. The release also listed the 2026 side programme, including the awards at The Shard, a Summer Gala at The Savoy, the first Africa Summit and a new M&A Summit.
World Gaming and the African iGaming Alliance agreed a partnership whose first output was an Africa Summit at iGB L!VE London on 1 July 2026. The summit, sponsored by SmartSoft Gaming, gathered African regulators, operators and suppliers to discuss regulation, market entry and investment. This relates to the 2026 edition.
iGB L!VE 2027 takes place on 7-8 July 2027 at ExCeL London.
Full registration has not opened yet. You can pre-register by filling in the register-interest form, and the organiser will tell you when registration goes live.
Yes. According to the organiser's FAQ, iGB L!VE is strictly for over-18s and runs a Challenge 25 policy, so anyone who looks under 25 should bring a passport or driving licence as ID.
The Elizabeth line and the DLR are the quickest routes. Get off at Custom House for the west entrance, or at Prince Regent for the ICC and east entrance.
Some nationalities need a Standard Visitor Visa and others need an Electronic Travel Authorisation (ETA). Attending or exhibiting counts as a permitted business activity. The organiser has partnered with law firm Branch Austin McCormick to help with applications.
The organiser's FAQ says it has partnered with EventBeds to offer discounted rates at London hotels, bookable through the official hotel page.
