18 – 20 Jan 2027·Barcelona, 🇪🇸Spain
Fira Barcelona Gran Via
Figures published by the organiser, forecasts marked. Ticket prices and dates below are from the same source.
ICE Barcelona 2027 is the next edition of WorldGaming's flagship B2B gaming trade show, running 18-20 January 2027 at Fira Barcelona Gran Via as the centrepiece of World Gaming Week. The show floor spans land-based and online casino, sports betting, lottery, bingo, esports and payments, with the organiser positioning it as the place where the whole gaming value chain, including regulators, meets to do business. For 2027 the content programme has been reworked into two formats: the ICE Conference, a paid pass built around six themes (customer lifetime value, regulatory risk and compliance, product innovation including prediction markets, responsible gambling and ESG, Latin American localisation and African market entry), and the invite-only WorldGaming Council, a Chatham House-style forum for regulators, policymakers and C-level operators. New this edition is Hall 7, a Technology, Innovation & Fintech hall focused on AI, data, cloud, cybersecurity and payments, shaped by an advisory board of senior technology leaders. Other features include the MeetMe paid meeting programme with three meeting districts, Pitch ICE for start-ups, the Esports Arena, and iGB Affiliate Barcelona running alongside in Hall 8.
Also exhibiting: 10Star, 18Peaches, 1spin4win, 1xBet, 4 Leaf Lotto, 568Win, 759 Gaming, ABA Locks, ABC World Media, ABIGA, ACOMAR, ACORDJOC, ADLINK Technology, AEBINCA, AEJEA, AEMEXA, AESCAM/Famacasm, AGEO, AGIMEG, AGIPRO, AGS, AIT Worldwide Logistics, ALL IN Platform, ALPS, AMADER, ANDEMAR CATALUNYA, ANDEMAR COMUNIDAD VALENCIANA, ANESAR, ANESAR COMUNIDAD VALENCIA, APROMAR, ARISTOCRAT, ASAEBIN, ASCABIN, ASEJU, ASESFAM, ASOCIACI'N DE OPERADORES, ASOCIACION DE CASINOS, ASPROMARE, ASVOMAR, Abbiati Casino Equipment and 68 more
WorldGaming split the 2027 content offer into two formats: a paid, single all-access ICE Conference pass focused on operational growth, and the invite-only WorldGaming Council for regulators, policymakers and C-level operators. The Council runs under Chatham House rules and is capped at 350 attendees.
A new annual Hall of Fame will induct five established industry figures and name three Emerging Legends chosen by an independent judging panel. The first inductees will be revealed at the WorldGaming Gala on Sunday 17 January 2027, the eve of ICE Barcelona.
ICE Barcelona 2027 adds Hall 7, a Digital and FinTech Transformation Hall covering AI, data, cloud, cybersecurity and payments, with its own show-floor conference programme. A ten-member advisory board of technology executives is shaping its content and exhibitor offer.
ICE runs 18-20 January 2027 at Fira Barcelona Gran Via (Av. Joan Carles I, 64, 08908 L'Hospitalet de Llobregat). Doors are open 10:00-18:00 on Monday and Tuesday and 10:00-16:00 on Wednesday.
Yes, the exhibition is free for gaming industry professionals who register. Exhibitors must register their staff through the eZone portal so badges carry exhibitor status; the ICE Conference and MeetMe are paid upgrades.
No. ICE is a business-to-business event with a strict no under-18s policy, and visitors who look under 25 may be asked for ID.
Register for the event, then choose "Request a visa letter" in your registration profile to generate an invitation letter from your registration details. For help, contact the ICE customer success team.
The venue is about 12 km from Barcelona-El Prat Airport, roughly 15-20 minutes by taxi. By public transport, metro Line L9 Sud stops at Fira station, or take the Aerobus to Plaça Espanya and change to metro L1 or bus H12.
The organiser recommends the South Entrance if arriving by public transport and the East Entrance if arriving by car.
