Strive Gaming logo

Strive Gaming

North America-focused B2B iGaming platform provider offering a multi-state PAM, rules engine and white label native casino and sports apps.

Strive Gaming builds a multi-state, multi-tenant player account management (PAM) platform designed specifically for regulated North American iGaming and sports betting. The platform can run as a standalone digital PAM or alongside retail systems, with an API layer for omnichannel operations. Its Infinity Rules Engine processes player and transaction data in real time to automate segmentation, VIP awards, KYC waterfalls and personalised recommendations. Strive also supplies native white label casino and sportsbook apps, a casino content gateway and managed compliance services. The company was founded in 2021 by former Kambi executives and counts OpenBet, Betsson, Knutsson Holdings and Astralis Capital among its investors.

Claim this profileShare

Key Information

Company NameSTRIVE PLATFORM LTD.
HeadquartersUnited Kingdom
Founded2021
Websitewww.strivegaming.com
Company TypeB2B
OwnershipPrivate
ProductsPAM, White Label & Turnkey
Markets2 regulated markets
OfficesNewcastle, Vancouver, Las Vegas

Featured Products

1 / 3
✦PAM✦
Strive Online & On-Premise Wagering Platform

Strive Online & On-Premise Wagering Platform

Multi-state PAM platform for iCasino and sports betting in North America that can run as a standalone digital PAM or integrated with retail systems. An API layer supports omnichannel operation, cross-sell and loyalty.

Standalone or retail-integrated PAMMulti-vertical casino and sportsAPI layerCross-sell and loyalty
✦PAM✦
Infinity Rules Engine

Infinity Rules Engine

Real-time player management engine that combines data across channels and verticals to trigger automated actions. Used for segmentation, VIP awards, KYC checks and personalised bet and game recommendations.

Single view of player and transaction dataBet and game recommendationsAutomated VIP awardsAuto-segmentation
✦White Label & Turnkey✦
North America B2B White Label & Native Apps

North America B2B White Label & Native Apps

Native white label casino, sports and hybrid apps for North American operators. Apps are configurable and built to meet Apple requirements for state-wide and on-premise betting.

iCasino, sports and hybrid appsConfigurable native elementsCross-state app experienceApple-compliant

Integrations

1 partners

Platforms and aggregators this company connects with. Each row links to the announcement that evidences it.

B

Betsson

Pam Platform
Strive GamingBetsson
Evidence

Active in These Markets

2 live · 1 backed by a licence on file

Licences

1 held · 0 checked on the register

Every row names the regulator and links to its public register, so you can confirm it without taking our word for it.

RegulatorLicence no.TypeStatusEvidence
🇺🇸
Michigan Gaming Control BoardUnited States — Michigan
—B2b SupplierUnknownRegister →

Certifications

GLI-33

Regulatory footprint

1 jurisdiction · all require a supplier licence

Where Strive Gaming’s licences place it, and what each regime asks of a supplier. Every jurisdiction links to our compliance page for it.

Ratings & Reviews

5 external sources checked
—No buyer reviews yet.
Be the first operator to review Strive Gaming.
Write a review
No third-party reviews found either

B2B iGaming suppliers are rarely listed on consumer review platforms. We checked each source below and found no profile. We would rather show you that than publish a rating we cannot stand behind.

G2 not listedTrustpilot not listedGoogle not listedCapterra not listedClutch not listed

Last checked 2026-09-23

Contact Strive Gaming

Send Strive Gaming a request through Gamitas. They reply in your private buyer inbox, and your email and phone are never shared.

Your details

strivegaming.com

How we sourced this profile

Profile confidence
Public source
Primary source
https://www.strivegaming.com/about-us/
Last checked
2026-09-23

Company-supplied claims, public sources and independently verified records are labelled separately throughout this page.