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Sporting Solutions

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London-based B2B sports betting technology supplier providing odds, player props, bet builder and risk management services to sportsbooks and lotteries.

Sporting Solutions is a London-headquartered supplier of sports betting technology and trading services for sportsbook operators and lotteries. Its core offering is an odds service built on long-standing proprietary pricing models, with automated fixture booking, customisable margins and official data inputs. The portfolio also covers player props, a multi-sport bet builder spanning football, basketball, American football and ice hockey, and modular risk management tools such as a bet decision engine and player profiling. The company holds a Great Britain Gambling Commission remote gambling software licence and has been part of Betsson Group since 2024, after previously being owned by FDJ.

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Key Information

Company NameSporting Solutions Services Limited
HeadquartersLondon, United Kingdom
Websitesportingsolutions.com
Company TypeB2B
OwnershipSubsidiary
Parent CompanyBetsson Group
ProductsSportsbook Platform
Markets1 regulated markets
OfficesLondon

Featured Products

1 / 3
✦Sportsbook Platform✦
Odds Services

Odds Services

Pre-built sports odds service driven by proprietary pricing models, with margins operators can adjust. Fixture booking and market management are automated, and prices use official data from several suppliers.

Proprietary pricing modelsCustomisable marginsAutomated fixture bookingAutomated market management
✦Sportsbook Platform✦
Multi-Sport Bet Builder

Multi-Sport Bet Builder

Bet builder that lets players combine pre-match and in-play markets, including player props, across football, basketball, American football and ice hockey.

Pre-match and in-playPlayer propsPre-canned marketsFootball 500+ competitions
✦Sportsbook Platform✦
Risk Management Services

Risk Management Services

Modular sportsbook risk tools, sold either as an outsourced managed service or as an off-the-shelf product. Modules cover bet decisions, player profiling and automated liability management.

Bet Decision EnginePlayer ProfilingAutomated Liability ManagementRisk Advisory Service

Integrations

1 partners

Platforms and aggregators this company connects with. Each row links to the announcement that evidences it.

R

RETABET

Data Feed
Sporting SolutionsRETABET
Evidence

Active in These Markets

1 live · 1 backed by a licence on file

Licences

1 held · 1 checked on the register

Every row names the regulator and links to its public register, so you can confirm it without taking our word for it.

RegulatorLicence no.TypeStatusEvidence
🇬🇧
Gambling CommissionUnited Kingdom
052033-R-329380-007B2b SupplierActiveVerified on register →

Regulatory footprint

1 jurisdiction · all require a supplier licence

Where Sporting Solutions’s licences place it, and what each regime asks of a supplier. Every jurisdiction links to our compliance page for it.

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How we sourced this profile

Profile confidence
Public source
Primary source
https://sportingsolutions.com/about-us/
Last checked
2026-09-23

Company-supplied claims, public sources and independently verified records are labelled separately throughout this page.