ALT Sports Data (ASD) partners with alternative and emerging sports leagues and rights holders, from Formula 1 and the World Surf League to combat sports and new leagues, to turn their event data into betting-ready products. Through its in-house trading team and PRTL auto-manual trading platform it models and prices markets and distributes them to sportsbook operators without requiring a full API integration. Its AXS platform handles capture-to-market data for combat sports, and the company has added integrity and governance services for sports organisations. ASD is based in Carlsbad, California and raised a $5 million round led by Game Changers Ventures in 2026.
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Ranked by how much of ALT Sports Data’s product mix they share, then by how many of the same live markets they cover.
