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10star

Sportsbook trading supplier offering Neural SaaS betting analytics and Alpha tennis pricing, trading and risk management for operators.

10star is a B2B sports betting supplier that grew out of Jasis, an algorithmic tennis trading business founded in 2011 and acquired in 2020, when the 10star brand was formed. Its Alpha service provides fully integrated tennis pricing, trading and risk management covering in-play markets and multiples. Its Neural product is a set of SaaS analytics modules that rate customer sharpness, assess market efficiency and measure the performance of third-party suppliers. The company says it has supplied tennis prices to Pinnacle since 2016, and in 2025 it extended Neural with features for North American and LATAM operators.

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Key Information

Company NameDiez Star Holding Limited
HeadquartersBirkirkara, Malta
Founded2020
Websitewww.10star.com
Company TypeB2B
ProductsBI & Analytics, Odds & Trading, Player Analytics

Featured Products

1 / 2
✦BI & Analytics✦

Neural

SaaS suite of interconnecting analytics modules for sportsbooks that rates every customer for skill, assesses market efficiency and holds third-party suppliers to account. A 2025 update added US odds formats, SGP/teaser analysis and a machine-learning sustainability feature.

Customer sharpness ratingsMarket and fixture efficiency metricsThird-party supplier performance analysisCustomer welfare and sustainability insight
✦Odds & Trading✦

Alpha

Fully integrated tennis pricing, trading and risk management solution with correlated risk models and customer sharpness analytics across in-play and multiples.

Tennis pricing and tradingCorrelated risk models across in-play, SGP and multiplesAutomated moves based on customer sharpnessPartner-curated risk strategies

Integrations

1 partners

Platforms and aggregators this company connects with. Each row links to the announcement that evidences it.

IB

Infront Bettor

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10starInfront Bettor
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How we sourced this profile

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Public source
Primary source
https://www.10star.com/privacy-and-cookie-policy
Last checked
2026-09-27

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